Main Conference Agenda

Day 2 | Tuesday, December 6

7:00 a.m. – 8:00 a.m.

Registration & Continental Breakfast with the Exhibitors

8:00 a.m. – 9:00 a.m.

General Session

Expanding the Role of the Patient Advocate through Certification

Steve P. Okey, Esq.

Collaboration and networking are hallmarks of all patient advocates. This session will introduce you to the Patient Advocate Certification Board (PACB) and their efforts to establish the Board Certified Patient Advocate (BCPA) credential. You will learn about the PACB’s ethical standards, which is the guiding principal used by PACB. Steve Ockey will also discuss the processes and progress that has been implemented, and the future goals that the PACB is working toward.

9:00 a.m. – 10:00 a.m.

Breakout Session

Track 1

The Advocacy Role for Bone Marrow Transplant Patients Through the Care Continuum

Carmen Castillo, RN, BSN, CCM

Discharge planning for the Bone Marrow Transplant population starts prior to admission in the outpatient setting. A multi-disciplinary approach is crucial in helping with medication assistance, access, and other potential discharge issues. This session will introduce you to a program that has allowed better management of patients receiving active treatment as well as end of life care. Active involvement by the multidisciplinary team made the program at Sloan-Kettering Cancer Center successful with an ongoing goal to expand to other areas of oncology.

Track 2

Legal Aspects of Patient Advocacy

Steve Okey

Patient advocates are on the front lines of support, but does this put the advocate in legal peril? The patient advocate must work on behalf of the patient, but must consider the facility’s and family’s concerns. Gain a better understanding about HIPAA laws and how they will affect your day to day processes. Find out the best strategies for contract negotiations, enabling you to earn top dollar in an ever emerging profession.

This session will discuss:

  • HIPAA’s role in every day processes
  • Business partner agreements under HIPAA
  • Contract negotiations

10:00 a.m. – 10:30 a.m.

Morning Break

10:30 a.m. – 11:30 a.m.

Breakout Session

Track 1

Patient Education and the Patient Experience: Driving Results with Effective Communication

Shirley Grey, RN, MSN
Diane Soule, RN, MSA

Patient communication represents the largest single chunk of the HCAHPS survey; half of the 18 core questions directly relate to how patients perceive their interactions with nurses, doctors and other hospital staff. To standardize the way clinicians interact with patients and their families, an increasing number of hospitals are deploying communication tools and healthcare education written from the patient’s perspective. This includes materials used during and after a patient’s stay at the hospital. Not only does this raise patient satisfaction, but also leads to shorter lengths of stay and lower readmissions. In other words, improving the patient experience through better communication and patient education during and after their stay is simply good business!

  • Learn what is effective patient education
  • Learn how to design and implement patient education in the hospital and post-acute setting
  • Determining the ROI: case studies and the study design

Track 2

The Future of Advocacy is Here

Jannifer Cayless, BSN, RN
Jean S. Good, BSN, RN

This session will introduce you to an innovative patient-centered model that is transforming the quality of health care for both the employee and the employer. The patient-centered model reflects an answer to urgent change by promoting patient engagement. Professional nurse navigators teach patients to become active advocates; patients make appropriate decisions and experience optimal treatment in a timely manner, thus enhancing the quality and value of their care. Coordinated care between multiple providers within the framework of an on-going therapeutic relationship is demonstrated through this model.

  • Define the effective advocacy model designed to reduce barriers to care in the complex and fragmented health care system
  • Learn how the individualized advocacy model empowers patients to make informed decisions that positively impact outcomes
  • Achieve insight into how the advocacy model enables employers to influence employees’ overall health and productivity

11:30 a.m. - 12:30 p.m.

General Session

Patient Advocates in the Community

Dawn Gay

Learn from a leader in the world of Patient Advocacy and Navigation who has developed and grown an organization serving 37 counties in the state of Illinois. Helping to align organizations and individuals with the appropriate resources to support navigating our complex healthcare system is a large task and one that this speaker makes happen on a daily basis. From grant seeking, to educating and supporting staff, this speaker will share the success of operating a patient advocate navigation program in the community.

Earn up to


12:30 p.m. – 1:30 p.m.

Lunch Keynote

Patient Centered Care: Payment, Programs, Forecast

Josh D. Luke, Ph.D., FACHE, CSO/Sr. Health Policy Analyst, Nelson Hardiman Law & Compliagent

Patient-centered care is a cornerstone in transformative healthcare. But, what does it really mean? And how is it measured? In this session, we’ll define how quality initiatives are shaping value-based payment models and keeping the patient at the center of care. Get the inside scoop on the latest health care policy initiatives including the value-based purchasing demonstration, Merit Based Incentive Program, Medicare rebasing, bundled payments, MACRA and more.

2:00 p.m. – 3:00 p.m.

General Session

Melissa’s Project & The 7Cs: Successful Treatment for People Living with Mental Illnesses

Michael Mackniak Esq., MNMP, CBIS, NCG, COO, Guardian Ad Litem Services, Inc.

The expanding role of the patient advocate must take into consideration medical treatment beyond physical symptoms. For people living with mental illness, coordination and advocacy can be costly. A key goal of this session is to promote programs that provide advocacy, case coordination and management for individuals with mental illness and the myriad of agencies that work on their behalf. Melissa’s Project was cited as a representative organization for achieving this goal. This session will demonstrate program concepts and techniques to be replicated by behavioral health service systems as a best practice. At its most effective, the model represents favorable outcomes at the personal and organizational levels—while encouraging and advocating for change at the systemic level.

  • Define “interrelated” and identify the value added to multiple service systems after implementation
  • Analyze benefits of implementing this model to any system of care in terms of fiscal efficiency and improvement of quality of life
  • Examine the effectiveness of Melissa’s Project and the efficiency with which it enhances our mental health system

3:00 p.m. – 3:30 p.m.

Afternoon Break

3:30 p.m. – 4:30 p.m.

General Session

Healthier Life Rx: A Community Based Personalized Care Coordination Model

Beth Boyer Kollas, MS, MDiv, Ph.D., CAAP, CPCP
Bethany Meadows

Professional patient advocates understand the need to help their patients but they also need to help the patient learn how to become their own advocate. In this session, you will be introduced to Healthier Life Rx, a personal lifestyle management program implemented by the YMCA of Central Florida to increase patient engagement. Built upon a collaborative model, this program connects clients and their physicians with a personalized lifestyle manager, as well as to appropriate health and prevention programs offered in the community by insurers, employers, and health care systems. Learn how Healthier Life Rx empowered patients, improved the overall health of their populations and reduced the per capita cost of their care.

Back To Top