Preconference | Marketing & Sales
8:00 - 9:00 a.m.
Registration, continental breakfast
9:00 - 10:15 a.m.
See results by pursuing non-traditional avenues for growth
Speaker: Tom Knox, founder and CEO of Seniorcorp in Virginia Beach, Va.
Find creative ways to meet the needs of all potential clients. Don’t let them walk away. Hear from Tom Knox — leader of a top 3% performer in the country according to Home Care Pulse — on how to add to your core services, add simple business lines to increase revenue and lead flow, how to start a new program to pre-enroll clients in services so you’re ready to go when they are. Plus, learn how to utilize a family private hire placement strategy to create an opportunity even when clients are not a great fit for your agency or run low on resources.
TOOLS Client pre-enrollment marketing collateral and easy operational steps; Private family placement simple strategy guide and example price-list
10:15 - 10:30 a.m.
10:30 – 11:45 a.m.
Solving the SEO puzzle: How anyone at your agency can be a piece of the solution
Speaker: Marissa Snook, managing director, Corecubed, Asheville, N.C.; Stacie Gillespie, SEO manager, Corecubed, Asheville, N.C.
Learn from digital marketing experts some simple steps your agency staff can take to improve your website’s search engine optimization, resulting in the ability for more prospective clients, employees and referral sources to find your business online. Through examples of client results, Marissa Snook and Stacie Gillespie with corecubed will discuss online reviews, social shares, backlink acquisition, strategic topics and timing for blogs, and other up-to-date tactics to create a picture of agency success. One corecubed client increased the number of their website visitors by almost 300% through strategic blogging practices alone! You will be sure to walk away from this presentation with actionable insights that don't require a lot of technological experience.
TOOL Actionable list of SEO tactics
11:45 – 12:45 p.m.
12:45 – 2:00 p.m.
Position your agency for Medicare Advantage opportunities by targeting key progress indicators (KPIs)
Speaker: Mary Alice Mirek, RN, BSN, senior director of Well Care Home Care, Wilmington, N.C.
Learn best care practices, key metrics to track and how to present the information to appeal to Medicare Advantage plans now that certain personal care services are eligible for reimbursement. Well Care Home Care has improved documentation and data tracking while reducing hospitalization rates to 5% in order to demonstrate desirable outcomes. These steps have allowed the agency to successfully partner with one Medicare Advantage plan and get preliminary approval for a second, opening the door to fresh revenue streams and new referral sources.
TOOL Stop and watch tool and LACE Tool to assess risk for hospital readmission
2:10 – 3:25 p.m.
Implement a community program to generate brand awareness, establish network connections
Speaker: Jessica Nobles, founder and president of Nobility Care Solutions, Hixson, Tenn.; Clinton Nobles, CEO of Nobility Care Solutions, Hixson, Tenn.
Jessica and Clinton Nobles grew their business, Nobility Care Solutions, to a six-figure profit over a nine-month period through the implementation of a community program. In this session, learn how you can create your own unique and original programs that will generate brand awareness and help establish unparalleled network connections. They will share how to recognize the greatest area of impact and how to build a brand that will last, rather than just a business that will make a profit. Become known as a leader in your industry through simple and easily executable community engagements and establish your brand as the authority on “how you do,” not just “what you do.”
TOOL A “Build your own program” guide; A community marketing how-to guide; Marketing templates and resource information
3:25 – 3:45 p.m.
3:45 – 5:00 p.m.
Provide a high-quality customer experience and reap the rewards of word of mouth referrals
Speaker: Michele Thomas, executive vice president, Osborne Home Care, Greenwich, Conn.
Get best practices for how to turn customer service “scores” into meaningful touches that can increase referral and revenue and decrease customer turnover. Michele Thomas will share tips and tricks on how her agency changed negative experiences into opportunities to engage customers resulting in a 7% decrease in client turnover in a 12-month. Through the use of scenarios and survey results, learn how Osborn Home Care developed personal touches around care, improved office practices, and implemented training and incentive programs which helped contribute to $20 million in revenue.
TOOL Example client/caregiver worksheet; Workflow chart for turning client satisfaction scores into sharable data
5:00 – 6:30 p.m.
Exhibit Hall Open
Exhibit Hall Grand Opening and Welcome Reception
All conference attendees welcome!
Connect with other private duty executives like yourself and shop the exhibit hall for dozens of the latest solutions to help grow your agency.
The conference had a strong line-up and refreshing information. We were given some great ideas to take home and put into practice." Jennie S., CFO, Home Bound Health Care
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