Position your agency ahead of the competition with proven sales & marketing strategies

Join the industry’s leading home care sales & marketing experts to get proven tactics on how to gather key market data, build a sales team that yields results, cut costs, expand your digital marketing & social media footprint, capture new referral sources, differentiate your agency and … grow, grow, grow!

This year’s conference will provide even more tools you can use to ensure your agency's growth. And we guarantee you’ll see an increase in revenue that will pay for this conference ten times over!

Sign up today to discover ways to:

  • Hire, train & motivate a superstar sales team that will deliver
  • Quadruple your sales accounts and establish a healthy profit margin
  • Boost home health referrals by 10% a month
  • Capture new and unique referral sources that will differentiate your agency
  • Incorporate low-cost video & digital techniques into your marketing strategy
  • Drive increased web traffic through proven social media tactics
  • Stay ahead of regulatory changes
  • Navigate legal risks and avoid fines

The 14th Annual Power Home Health Referrals conference attracts hundreds of sales and marketing managers each year who come to hear real-world success stories from top performing home health agencies and hospices. Don’t miss out on the tools & resources your competitors will receive. Secure your seat at the best sales & marketing event held all year!


Register Now


"[This conference delivered] cutting-edge information that will help you position your agency above and beyond the competition."

—Dorothy McPherson,
Progressive Home Health & Hospice

2014 conference attendee

Download the
Conference Brochure





Gather key market data, build a sales team that yields results,
cut costs & expand your digital marketing and social media footprint

  • PRECONFERENCE | Monday, February 23

    Build a superstar sales team: Strategies to hire, train and motivate
    Pre-conference registration
    8:00–9:00 a.m.
    Sales managers share growth strategies
    9:00–10:30 a.m.

    Moderator: Mike Ferris, director, marketing, sales and customer service, consulting division Simione Healthcare Consultants, Hamden, Conn.

    Panel Speakers: J.J. Guedet, vice president of business development & strategy, OSF Home Care Services, Peoria, Ill.; Shane Donaldson, CEO, Pinnacle Home Care, Trinity, Fla.; and Dale Padgett, vice president of sales & marketing, Almost Family, Louisville, Ky.

    Pick the brains of some of the nation's most experienced and successful sales executives who have worked in all types of agencies including independents, chains and health systems. You’ll gain insight from their strategic plans for growing “A” accounts despite ever-changing market forces, such as face-to-face rules, payment cuts, ICD-10 and more. Learn how to build and motivate your sales team, invest in the right mix of new technology and grow, grow, grow!

    Networking Break
    10:30–10:45 a.m.
    5 data-driven steps
    sure to stimulate more sales
    10:45 a.m.–12:00 p.m.

    Speaker: Cheryl Peltekis, president of Penta Care Consulting and Immediate Home Care and Hospice, Bensalem, Pa.

    Quadruple your sales accounts and establish a healthy profit margin by following the methodical plan that generated a $300,000 profit for Immediate Home Care and Hospice. The company’s president will share samples of key reports used to track accounts by type and location to attain an optimum “staff-to-account ratio,” which work whether or not you’re using a CRM system. Learn how to use data to set and monitor sales expectations measured by account quality and visit frequency, and follow an incentive formula for maximum growth.

    Bonus tools: Monthly bonus formula chart and sample sales account data reports

    Networking Lunch
    12:00–1:00 p.m.
    Engage & motivate sales staff
    through interactive training
    1:00–2:00 p.m.

    Speaker: Mike Ferris, director, marketing, sales and customer service, consulting division and Kara Osborne, senior manager, Simione Healthcare Consultants, Hamden, Conn.

    Improve sales staff satisfaction by getting your entire team up and out of their chairs during your next training. Learn how to engage your team in an interactive training session that is full of examples, scenarios and role-playing exercises sure to motivate and guarantee that they retain and apply what they learn.

    Bonus tools: Sample training materials

    Hire and keep superstar sales reps
    2:00–3:15 p.m.

    Speaker: Matthew Carlin, chief operations officer/vice president of sales, Horizon Home Care, Spring Hill, Fla.

    The key to managing a sales team is learning how to provide the support and structure needed for success. This can’t-miss session will cover key sales management principles including hiring, orientation, retention, performance and territory management, and strategic planning. Bonus: High-level strategies for setting up a successful compensation structure

    Networking Break
    3:15–3:45 p.m.
    All-star sales panel highlights
    strategies for success
    3:45–4:45 p.m.
    Our all-star panel of sales executives returns to recap the best practices presented throughout the day and provide you with an implementation plan that will ensure you boost referrals and ultimately revenue.

    Register Now

    Download the
    Conference Brochure


    Receive more than 20 revenue-generating tools that will more than pay for this conference!

    Who should attend?
    • Directors of sales and marketing
    • Marketing liaisons
    • Community liaisons
    • Marketing managers
    • Sales managers
    • Administrators
    • Referral nurses
    • Directors of business development
    • Physician and community educators
    • Business coordinators
    • Presidents / CEOs / owners
  • Main Conference | DAY 1 | Tuesday, February 24

    8:00–9:00 a.m.
    Don’t get left behind: Regulatory changes
    require sales action
    9:00–10:30 a.m.

    Speaker: Kara Osborne, senior manager, Simione Healthcare Consultants, Hamden, Conn.

    To be successful you have to not only roll with the ever-changing regulatory environment, but quickly turn those changes into opportunities. Face-to-face requirements, new home health CoPs, care-transition programs and ICD-10, for instance, are changing the roles of home care sales and marketing staff, requiring reps to take a more active role in educating referral sources. Get a regulatory update and learn how to leverage these changes to increase your agency’s referrals.

    Bonus tool: Face-to-face education tools

    Networking Break
    10:30–11:00 a.m.
    Take the mystery out of
    improving customer service
    11:00 a.m.–12:00 p.m.
    Speaker: Erica Shaffer, director, Excela Health Home Care & Hospice, Greensburg, Pa.

    Turn more incoming calls into sales and increase referrals by 10%. You’ll learn how to achieve this by conducting mystery shopping calls and rating staff based on several factors, including whether they seemed rushed or distracted, cared about the caller and communicated at the caller’s level of understanding. Get tips from Excela Health Home Care, which improved its intake processes and overall customer experience through well-developed mystery shopping calls.

    Bonus tools: Implementation plan and scripting/messaging examples

    Networking Lunch
    12:00–1:30 p.m.


    "I received an abundance of useful information."

    —Robert Rosenthal, senior VP,
    Summit Home Health Care

    2014 conference attendee

    Who should attend?
    • Directors of sales and marketing
    • Marketing liaisons
    • Community liaisons
    • Marketing managers
    • Sales managers
    • Administrators
    • Referral nurses
    • Directors of business development
    • Physician and community educators
    • Business coordinators
    • Presidents / CEOs / owners


    1:30–3:45 p.m.

    TRACK 1: Online marketing strategies
    to boost referrals

    TRACK 2: Capture new and unique
    referral sources

    Track 1 Produce low-cost videos, improve SEO, generate referrals
    Track 2 The ABCs of capturing
    ALF referrals
    1:30–2:30 p.m.
    1:30–2:30 p.m.
    Speaker: Steve “the Hurricane” Weiss, founder and president of Hurricane Marketing Enterprises, Manalapan, N.J.

    Create your own marketing video for less than $1,000, and generate tens of thousands of dollars in referrals. Videos are a great way to increase your search engine optimization (SEO), make your website more dynamic and increase clicks. And you can accomplish all of this without breaking the bank. Steve “the Hurricane” Weiss will walk you through how to create a YouTube channel and find easy-to-use editing software to lower production costs.

    BONUS TOOL: Sample video

    Speaker: Mark Pastoria, director of business development, Jewish Association on Aging, Pittsburgh, Pa.

    Nearly 50% of the home health patients served by The Jewish Association on Aging were referred from a local assisted living facility (ALF). Get an inside look at the steps and strategies the agency employed to develop and foster this referral relationship.

    BONUS TOOLS: Insurance cards the agency provides ALFs

    Networking Break
    Networking Break
    2:30–2:45 p.m.
    2:30–2:45 p.m.
    Track 1 Sound social media strategies to generate website clicks
    Track 2 Find your way in the faith-based community
    2:45–3:45 p.m. 2:45–3:45 p.m.
    Speaker: Erica Metzger, social media manager for BAYADA Home Health Care, Philadelphia, Pa.

    Reduce recruitment costs by 80% and get a 500% return by following Bayada Home Health Care’s social media strategy. In this session you’ll learn how to effectively use Twitter, Glassdoor and LinkedIn to improve recruitment and generate more referral traffic to your agency’s website. Plus find out how to track clicks on Facebook and monitor the referrals generated. Learn how to use Twitter for job referrals and Facebook for recruiting, marketing and legislative advocacy.

    BONUS TOOL: Guide for creating URLs that can be tracked via Google Analytics

    Speaker: Troy Jones, administrator, At Home Assisted Living Services, Anderson, Ind

    Increase home health referrals by 10% a month. That’s what happened when one home health agency joined forces with a noncompeting hospice, skilled nursing facility and assisted living facility in the area. Learn how the three providers worked together to start a guerilla marketing campaign that honed in on local churches–the end result was more referrals for all three providers.

    BONUS TOOLS: Informational flyers provided to church groups

    Networking Break
    Networking Break
    3:45–4:00 p.m.
    3:45–4:00 p.m.
    ALL TRACKS Legal straight talk:
    Get your marketing into compliance
    4:00–5:00 p.m.
    Speakers: Liz Pearson, attorney, Pearson & Bernard, Edgewood, Ky. and
    Robert Markette, attorney, Hall, Render, Killian, Heath & Lyman, P.C., Indianapolis, Ind.

    Understand the legal risks and the potential penalties involved in helping assisted and residential living facilities before striking up a partnership with these referral sources. Learn more about the changing rules surrounding marketing and gift policies while getting tips on how to audit your marketing practices. Get answers to these matters as well as advice on your most challenging legal questions during this must-attend, question-and-answer session. The insight you gain from this session will more than pay for registration fees.

    Bonus tools: Risk checklist for small investment interest safe harbor; do’s and don’ts for partnering with assisted or residential living facilities

    Register Now

  • Main Conference | DAY 2 | Wednesday, February 25

    Discharge planners tell all: Get attention, win referrals
    9:00–10:00 a.m.

    Speaker: Kara Osborne, senior manager, Simione Healthcare Consultants, Hamden, Conn.

    The strategies provided in this session are certain to boost your referrals… but don’t just take our word for it. Simione Healthcare Consultants have interviewed dozens of hospital discharge planners and physician referral sources to find out how they decide where to refer patients. Get an exclusive look at video and audio clips from these interviews providing insight into how you can multiply future referrals.

    Networking Break
    10:00–10:15 a.m.
    Transitional care programs that
    trigger hospital referrals
    10:15–11:15 a.m.
    Speaker: Amanda Larson, marketing & community liaison, Help Unlimited Home Health, Ventura, Calif.

    Follow 10 easy steps to create a transitional-care management program that sets your agency apart from local competition while maintaining a hospital readmission rate of 12%. In this session, you will learn how to replicate the success experienced by Ventura, Calif.-based Help Unlimited Home Health. Get specific strategies that worked for the agency, including making a pre-discharge hospital visit and providing a Thursday or Friday night tuck-in call.

    Bonus tools: Sample patient education materials and a tracking form sent to the hospital.

    Differentiate with a wound care program
    & win patient referrals
    11:15 a.m.–12:15 p.m.
    Speaker: Beau Sorensen, director of finance, First Choice Home Health and Hospice, Orem, Utah

    Develop a formal wound care program that leads to lower readmission rates, and you’ll quickly become the agency of choice for referral sources in your region. Find out how First Choice Home Health and Hospice maintains a steady number of patient admissions in a local market that constantly faces new competition. You’ll learn how to develop relationships with other wound specialists in hospitals and wound clinics and wins referrals.

    Bonus tool: Wound care program talking points

    Conference Adjourns
    12:15 p.m.


    Register Now

    Download the
    Conference Brochure


    Receive more than 20 revenue-generating tools that will more than pay for this conference!

    Who should attend?
    • Directors of sales and marketing
    • Marketing liaisons
    • Community liaisons
    • Marketing managers
    • Sales managers
    • Administrators
    • Referral nurses
    • Directors of business development
    • Physician and community educators
    • Business coordinators
    • Presidents / CEOs / owners


The Monte Carlo is ideally situated on the southern end of the Strip
and is convenient to almost everything.

Monte Carlo Resort and Casino

Power Home Health Referrals
Las Vegas, NV
Monte Carlo Phone: 1-866-562-3472

Make online reservations with the Monte Carlo online or call toll-free, 1-866-562-3472.

If you are making phone reservations, mention you are attending DecisionHealth’s 14th Annual Power Home Health Referrals Conference to qualify for the special discounted rate of $118 for Sunday night, and, $62/night Monday-Wednesday.

Note: Only a limited block of rooms have been reserved at this rate. To receive the discount you must confirm your reservation by Jan. 25, 2015, or before the block is full. Thereafter, reservations will be taken on a space- and rate-available basis only.

Special Conference Room Rates

$118/night (Sunday Only)
$62/night Monday-Wednesday nights

Check-in: 3:00 p.m.
Check-out: 11:00 a.m.


The Monte Carlo's array of amenities includes everything from poolside luxury and golfing excursions to a fully equipped business center and Concierge.
In-room amenities include:

  • 40 inch LCD HDTV
  • 250 thread count sheets & plush bedding
  • Contemporary décor
  • Cable TV and in-room movies
  • Italian marble entry and bathrooms
  • Bath products and hairdryer
  • In-room electric safe
  • Internet access
  • Full-size iron and ironing board
Monte Carlo Las Vegas

Monte Carlo Resort and Casino
3770 S. Las Vegas Blvd., Las Vegas, NV
www.montecarlo.com | (702) 730-7777

For local attractions and events, visit the
Las Vegas Tourism Guide



Hotel & Travel Discounts

For room reservations, contact the hotel directly and mention you are attending The DH Conference to take advantage of discounted rates. To receive the discounted rate, make your reservations by the January 25, 2015 deadline or until the room block is full. Thereafter, reservations will be taken on a space and rate availability. Make your reservations early, as available rooms are not guaranteed.

Airline Discount

United Airlines is offering conference attendees a special discounted rate. Call your professional travel agency or United Meetings at 1-800-426-1122 and provide the Z Code ZTBU and Agreement Code 497684. There will be a $25 service fee collected, per ticket, for all tickets issued through United Meetings Reservations. This fee is subject to change without notice. The service fee is nonrefundable and applies to all itineraries, one-way or round-trip. To avoid a service fee and receive an additional 3% discount*, book your reservations online at www.united.com. Enter both your Z-code and Agreement code (ZTBU497684) in the Offer Code Box. You may also call our travel agency, World Travel and they will apply the discount using the information provided above.

*Additional 3% discount applies to published fares only.

Rental Car Discount

Avis Car Rental is offering conference attendees discounted rates. To take advantage of these rates, please call 1-800-331-1600 and mention AWD #T706699 to receive the discount.



Electronic materials!
Download your materials early.

  • Although the materials are electronic only, can I still get a conference notebook onsite?
    • No, we will not print notebooks for this conference.
  • How will I receive my materials?
    • You will receive an email one week prior to the conference containing the login instructions to access your materials. Please download these materials to your computer or other device before traveling to the conference.
  • Which email address will materials be sent to?
    • Materials will be sent to the email address you provide when registering. Please make sure you provide us with a correct email address when registering to ensure receipt of materials.
  • Will I be able to print my materials at the conference?
    • We will not have printing services available. We highly recommend that you print and/or download any necessary materials needed prior to attending the conference. If you choose to print the materials, please note that they could be up to 300 pages.
  • Will internet/WiFi be provided at the conference?
    • No. You don’t need WiFi access once you have downloaded the materials to your laptop, tablet or other electronic device. You will be able to access WiFi in public areas of the hotel (please check with the front desk at the hotel to find out if there is an additional fee for this service). If you have not downloaded your electronic materials before arriving at the conference, please utilize one of these options to access the electronic materials before downloading.
  • Will I be able to annotate the materials using this device?
    • a. I will use a laptop. Since the materials will be available as PDF documents, you may wish to download PDF Reader software that will allow you to annotate your document. We recommend Adobe Reader, which can be downloaded for free onto your computer by visiting http://get.adobe.com/reader.
    • b. I will use a tablet/smart phone. Since the materials will be available as PDF documents, you may wish to download a PDF Reader application that will allow you to annotate your document. There are various apps available including, but not limited to, the following:
      • Adobe Reader Free
      • Good Reader for iPad
      • ezPDF Reader
      • Notability
  • Will I be able to charge my device at the conference?
    • We recommend that you charge your device overnight and arrive at the conference each morning with a full battery. However, if you need to charge your device while listening to the session, a charging station with power strips will be available in the back row of the general session room. If you need to use this charging station, please return to your original seat once your battery has been charged as much as is needed to get through the rest of the day.
  • How long will conference materials be available for me to download?
    • Electronic conference materials will be made available one week prior to the conference start date, and for two weeks after the conference end date. It is important that you download your materials to a more permanent location for future use. Once the one week period ends after the conference, materials will no longer be available.
  • What if I do not pre-register for a conference, but pay at the door? How will I receive my materials?
    • If you pay at the door, flash drives with the materials will be available. If you have your laptop, tablet or other electronic device, that will allow you to electronically access the conference materials, a link will be sent to the email address you have provided to DecisionHealth.
  • Can I purchase additional materials?
    • Yes, flash drives pre-loaded with materials will be available for purchase on-site at the bookstore.


Download the Frequently Asked Questions

*Please note: The available downloadable materials refer to the speaker handouts.


"The preconference alone was worth the price of admission."

—Karen Curry, director of business development,
Caring Mission



Exhibitors at the 14th Annual Power Home Health Referrals conference will reach hundreds of decision-makers looking for solutions to their unique challenges! Capitalize on this opportunity by exhibiting onsite and generate new leads and sales for your company. To ensure maximum exposure at this event, limited vendor participation is available.

Exhibitors will reach:

  • Directors of sales and marketing
  • Marketing liaisons
  • Community liaisons
  • Marketing managers
  • Sales managers
  • Administrators
  • Referral nurses
  • Directors of business development
  • Physician and community educators
  • Business coordinators
  • Presidents / CEOs / owners
Have a question about exhibiting? Submit your question here:


For pricing and
customized plans contact:

Elizabeth Christian

Our Exhibitors

Playmaker CRM

Data Soft Logic

Kinnser Software



YES! Sign me up for the 14th Annual Power Home Health Referrals Conference!

Choose Your Program: Regular Rate Special Discount Price*
Pre-conference AND Main Conference
(Feb 23-25, 2015)
Save $195
Save $295
Main Conference only (Feb 24-25, 2015) $845 $845
Build a superstar sales team Pre-conference only
(Feb 23, 2015)
$495 $495

*Special discounted Price. Not to be combined with any other discount or offer.

Register Now

Multiple Attendees?

For multiple attendee discounts, call Elizabeth Christian at 1-855-225-5347. Premier Customers please call your Premier Account Manager.


Call our conference coordinator at 1-855-CALL-DH1 (1-855-225-5341) or email conf@decisionhealth.com.

Fastest Ways to Register

  1. Register ONLINE
  2. CALL 1-855-CALL-DH1 (toll-free)
  3. FAX to 1-301-527-1316
  1. Complete registration form and MAIL to:
    ATTN: C1463
    Two Washingtonian Center
    9737 Washingtonian Blvd., Suite 200
    Gaithersburg, MD 20878-7364

Cancellation/substitution policy

Transfers/substitutions are permitted at any time. However, for administrative purposes, please notify the conference registrar at 1-855-CALL-DH1 as soon as changes are made. Cancellations must be received in writing no later than two weeks prior to the event, February 9, 2015, to receive a full refund. If you cancel after that time your registration will not be refunded. Registrants who do not cancel and do not attend are liable for the full registration fee. Email conf@decisionhealth.com for cancellations. Phone cancellations are not accepted.

100% Money-Back Guarantee

If you don't leave this conference with great tools and tips to boost referrals and grow your business, we will refund your entire registration fee, no questions asked–and you can keep all conference materials and tools!

The 14th Annual Power Home Health Referrals conference is presented by:


Publisher of Home Health Line, Private Duty Insider, Diagnosis Coding Pro for Home Health and OASIS-C & Outcomes Solutions serves the business and regulatory needs of health care practitioners, providers and their administrative staff nationwide by offering independent newsletters, books and websites that help readers make the best business decisions.

Home Health Line

Home Health Line has served as the nation's leading independent authority on home health care business, regulation and reimbursement for more than three decades.